From the beginning, our NextWave partner program has been the catalyst for partner change, guiding our partners to success by enabling them to capitalize on market transitions. The cybersecurity market is currently at an inflection point, fueled by the rapidly growing hybrid workforce, and customers are increasingly reliant on cyber experts to protect them from sophisticated threats. Our partner ecosystem is key to our ability to deliver the solutions that customers need. We’ve seen many of our partners shift to a services-led model that enables them to be trusted consultants to our joint customers.
To support this change, we continue to invest in and evolve our partner program, so our partners can easily meet customers' needs. This concept is at the heart of our updated NextWave Partner Program framework, made up of five paths:
In our continued effort to embrace all partner types, the Services Partner Path is for partners who provide services to help customers adopt the Palo Alto Networks security platform. Our new NextWave Services Path, Service Specializations and Service Proficiencies will continue enabling partners to solve complex security problems all the way through deployment to lifecycle management.
The partners that best fit this path are those that want to engage with our customers by providing a service and choose to refer security business rather than resell. Within this path, Services Partners are divided into three categories:
This path offers Service Partners numerous opportunities to expand their services business with Palo Alto Networks. Some of these include:
Interested in joining over 2,000 (and growing) partners who have become a part of the Services Partner Path? Learn how on the partner portal.
There has never been a better time to become a NextWave partner. Learn how to join and stay informed on the evolution of our award-winning NextWave Partner Program with our Breakaway 1=5 blog series. Within this series, you can learn more about the updated NextWave Partner Program framework, commercial incentives for partner success, our partner blueprint for success, the NextWave Program product and service specializations, and the value of CYBERFORCE.
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