Mark McLaughlin, Palo Alto Networks President and CEO, kicked off the Ignite 2015 conference by illustrating the value of the Palo Alto Networks threat prevention-based approach to enterprise security during his general session presentation. He also touched on just how high-profile and pervasive cybersecurity has become: it is now woven through every major technical decision organizations make, woven through diplomacy and interactions between nation-states, and woven through all major business decisions.